Corporate Spirit: strive for the goal while holding fast to the original purpose
Corporate Mission: create value for customers, opportunities for employees, harmony for the society, and capabilities for the human kind
Corporate Tenet: devoted to the business while consolidating the foundation; develop the business while serving the society
Quality Philosophy: quality determines company fate and relates to the interests of all
Service Concept: solve problems for customers in the most effective way within the shortest time
Talent Concept: human-oriented, wholehearted, talent-driven
Management Concept: standardized, normative, institutional, humanized
Executive Culture: keep promises, plan for the future, act immediately.