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The company primarily manufactures three major product categories: motorcycles, electric vehicles, and engines. As an integrated manufacturer specializing in R&D, production, and export trade, its products are sold worldwide.
Harley-Davidson announces its withdrawal from the Indian market after 11 years of struggling sales in the country.
2020-07-29
On September 24, Harley-Davidson, a major U.S. motorcycle manufacturer, announced it would be pulling out of the Indian market. Despite having established an assembly plant locally, the company was unable to reverse Harley's struggling performance in India and has therefore decided to exit the country.
U.S. President Trump has consistently praised Harley-Davidson motorcycles, and when India imposed hefty tariffs on Harleys, Trump even stepped in personally several times to intervene—going so far as to specifically bring up the issue during his call with Indian Prime Minister Modi. Yet, it now appears that all of Trump’s efforts have been in vain.
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